Creativity takes center stage at ND&P
We were thrilled to see Richmond Biz Sense do a “best of” article showcasing some amazing advertising work from Richmond, VA ad agencies in 2015. Imagine our surprise when work from ND&P showed up...
View ArticleThink before you click
The increasingly caustic mix of social media, 24/7 talking heads and instant technology can turn anyone into a broadcaster and pundit. That can make anyone – or any business – infamous in minutes....
View ArticleBoring ‘ole CES 2016
Tablets, mobile, laptops … yawn. As CES 2016 comes to a close, it’s clear that the big news makers from years past are (largely) absent from the headlines coming out of the big show this year. What...
View ArticleND&P’s 2016 Predictions
Ranging from the serious to silly from agency pundits. Get smart. Reaching near universal adoption, decent smart phone models become available for less than $100, tipping mobile web usage well into...
View ArticleMoving beyond generating titles to crafting meaningful interactions
5 reasons why having a list of reasons can be a fool's errand There is a push for everyone in business to become content creators. Where once we were struggling to get anyone to write copy, movements...
View ArticleSuper-Data Coming Out of the Super Bowl 2016
Ratings Pop quiz: what’s the most-watched telecast in US history? The 2015 Super Bowl. That game drove a higher audience at 114.4 million total versus this year’s 111.9 million. This year’s game now...
View ArticleWhy it’s time to rekindle your love affair with blogging.
Remember blogs? Back in the early 90’s they were all the rage. Everyone from mothers, to teens, to business owners were taking time to sit down at the computer and publish content on the web via...
View ArticleWhat makes a good blog post?
Last week I posted about why you should rekindle your love affair with blogging. Blogging allows you to create a more authentic connection with your clients and audience than social media alone. It...
View ArticleBrand Journalism – Your news, your newsroom
Two weeks ago, I attended a workshop on Brand Journalism with Mark Ragan of Ragan Communications. Here at ND&P, we’ve been recommending the brand journalism approach to clients for some time, and...
View ArticleAn Event Apart Conference November 1-4,2015.
San Francisco itself is an inspiring city. Beautiful, diverse and obviously hilly, everywhere you look you can find something to spark creative juices. The Event Apart Conference, which spanned over...
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